Dr. Bronner's品牌故事

大名鼎鼎的Dr. Bronner's是美国十大天然有机品牌之一，提倡使用天然无污染的有机植物原料，反对使用会对环境造成污染的化学原料和动物油脂。在美联社、华圣顿邮报、Vogue时尚杂志等媒体上都曾被推荐，连彩妆大师BOBBI BROWN也是它的拥护者。 品牌历史： Dr. Bronner’s Magic Soaps are synonymous with Old-World quality and time-honored simplicity, which can be traced back to the family’s German-Jewish soapmaking tradition. Born in 1908 to a Jewish family that had been making soap since 1858, Emanuel Bronner was the third generation certified as a master-soapmaker under the guild system of the time. In 1929, he brought his formulas for high-quality liquid and bar soaps to America, starting Dr. Bronner’s Magic Soaps in its current form in 1948. Renowned for their quality, versatility and eco-friendliness, Dr. Bronner’s Magic Soaps enjoyed a small but loyal following in the early years. In the late 1960s, however, soap sales started to explode, due to the unsurpassed ecological quality combined with Dr. Bronner’s urgent message to realize our transcendent unity across religious and ethnic divides. Word-of-mouth soon made Dr. Bronner’s the iconic soap of that era, and in the decades that followed the soaps spread into every health food store in the U.S. and then into the mainstream as well -- winning over fans from all walks of life on the way to becoming the number-one-selling natural brand of soap in North America. The 4th and 5th generations of the Bronner family who run the company today continue to make our unsurpassed soaps with care and integrity. 2008 marks both the 60th anniversary of Dr. Bronner’s Magic Soaps in America and the 150th anniversary of our family’s first soapmaking activity in southern Germany. We strive to honor our heritage with progressive business practices, while devoting profits to worthwhile causes and charities worldwide. 其创始人是Dr. E.H. Bronner，这里是该创始人的简介：Emanuel Bronner was a third generation master soap-maker from an orthodox Jewish family in Heilbronn, Germany, where he was certified as a master soap-maker under the rigorous guild system of the time. He was the heir to the family's soap factory and business, but rebelled against his father and came to the United States in the late 1920's. After the Nazis nationalized the soap factory in 1938, his parents and most of his family died in the Holocaust. Dr. Bronner initially worked as a consultant to various soap companies in the U.S. However, most such companies were converting to the complicated synthetic surfactant formulations that comprise modern body care products, so he struck out on his own in the late 40's. His ecological castile soaps and message of peace resonated powerfully with the counter-culture of the 60's and 70's, and he became an icon of the time. Dr. Bronner's essential vision and philosophy were born out of the fate of his family and the Holocaust, and are emphatic that we are all children of the same divine source: people must realize that we are "All-One!," and that the prophets and spiritual giants of the world's various faith traditions all realized and said this. Dr. Bronner was also grounded in a powerful ecological consciousness, and the soaps were an extension of this simple, natural and 100% environment-friendly. Dr. Bronner passed away peacefully on March 7, 1997, amidst family and friends. While we disagree with Dr. Bronner on some idiosyncrasies in his philosophy, we revere him for his efforts to unite humanity and his exhortations to lead a more responsible life in respect to our environment and each other. We continue to make with care and integrity the fine ecological soaps our customers have loved and lathered with for 50 years, and we now make our soaps with all certified organic oils, certified under the USDA’s National Organic Program. We share our time, profits and energy with our workers and worthwhile causes worldwide.