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Napoleon Perdis品牌故事

Napoleon Perdis是澳大利亚彩妆品牌,1995年9月Napoleon Perdis在澳洲悉尼开设第一家化妆学院和概念店。在短短十二年间,凭个人信念把同名品牌推向国际化。Napoleon Perdis坚持不要被潮流所支配的信念,以适合的产品凸显天赋之美,由名人、音乐电视、时装秀和杂志中吸取灵感,再转化成女士平日能轻易做到的方法,崇尚用化妆品来提升自我魅力,吸引了一大批好莱坞拥戴者。现今在世界各地已拥有超过700家分店、56家概念店,还有100多个专柜和8家化妆学院。品牌秉持不断创新的理念,坚决采用上乘素材,制造出最优质的产品,务求令每一位女性也能拥有一张埋没了的「明星脸」。吸引了众多忠实拥护者,如Gemma Ward、Paris Hilton及Hilary Duff等。 品牌历史:    1992年——Napoleon在澳洲的Leichhardt开设了第一所小型化妆馆,并开始研制自家的化妆品。    1993年——成立The Napoleon Perdis Makeup Academy,致力培育一班出色的Napoleon Perdis化妆大师,为客人发掘「个人明星脸」。同年,再开拓全新护肤系列——The Auto Pilot Skin Perfection Collection。    1995年——Napoleon概念店在悉尼首次登场,首推出的Napoleon Perdis系列,当中有粉底、眼影、唇膏、唇笔和化妆工具等产品。    2005年——他把事业扩充至美国。    2006年3月——Napoleon Perdis Cosmetic扩充至加拿大市场。    2007年10月——香港首家店铺正式开业。 下面是Napoleon Perdis官方网站介绍信息: NAPOLEON PERDIS Napoleon Perdis picked up his first brush at the age of 13 to help his glamorous mother primp for a soiree. Since then the self-taught makeup artist has long dreamed of spreading his glamour gospel. A native of Sydney, Australia, and now based in Los Angeles, Perdis has always sought to democratize the art of makeup, transforming runway and red carpet trends to reality and colour-matching for women of all ages and skin tones. Napoleon launched a small makeup studio in the Sydney suburb of Leichhardt in 1992. Three years later he debuted his first concept store on Sydney’s Oxford Street, boasting a full cosmetics collection, including foundations, eye shadows, lipsticks and accessories. Today Napoleon Perdis Cosmetics has 57 stand-alone concept stores and over 4,500 point-of-sale locations in Australia and New Zealand. In the United States, the brand has three Napoleon Perdis concept stores, including the vibrant flagship on Hollywood Boulevard, and is represented at over 300 Ulta stores across the country, as well as at select independent retailers, including Planet Beauty and Dermstore.com. The Napoleon Perdis philosophy is not dictated by fashion: it’s about elevating your natural beauty with confidence-building products. In 2008, in addition to taking his company global, Perdis launched a line exclusively for Target, NP Set. Since its unveiling in the U.S., the Napoleon Perdis brand has attracted celebrity fans including Jessica Szohr, AnnaLynne McCord, Lindsay Lohan, Leighton Meester, Evangeline Lilly, Debra Messing, Jessica Lowndes, Shenae Grimes, Catt Sadler, Melissa George, Nicollette Sheridan and Amanda Bynes among others. SOULA-MARIE PERDIS They say that behind every great man is an equally capable woman. But that wouldn’t begin to describe the critical role that Soula-Marie Perdis plays at Napoleon Perdis Cosmetics. As finance and operations director, head of product development and wife of makeup maverick Napoleon Perdis, Soula-Marie has a myriad of responsibilities. She is also a mother to the couple’s four young girls. Juggling these various strands comes naturally to this over-achiever. Soula-Marie and Napoleon met as students at Sydney’s Macquarie University (she was studying a Bachelor of Economics), and they soon became partners in life. From the earliest days of the brand, Soula-Marie has held every job imaginable, which has given her a unique insight into the machinations of the company. Soula-Marie is Napoleon’s original muse and a continued source of inspiration. "My wife is my chief muse as well as a key player in the company," Napoleon says. "Often it’s the products she loves most that become my biggest sellers around the world." A case in point: Auto Pilot Pre-Foundation Primer and Light Patrol Luminizer. "Pragmatic, realistic and razor-sharp, she is also my most trusted adviser. We balance each other exceptionally well." At Napoleon Perdis Cosmetics there is no animal testing. There is, however, Soula-Marie testing. "I’m happy to be a guinea pig for all our new releases," says Soula-Marie. "And I’ve been doing it since we first launched the business." A color fanatic–when it comes to both makeup and accessories – and a fashion devotee, Soula-Marie is the living embodiment of a brand devoted to vivid, vivacious cosmetics. EMANUEL PERDIS Emanuel Perdis is the dynamic Managing Director and co-founder of Napoleon Perdis Cosmetics. As a judicious businessman he has more than proved his mettle: He has overseen and implemented double-digit business growth for the Napoleon Perdis Cosmetics brand year on year for the past fourteen years and been an integral part of the global growth of the brand. As a people-person, he takes pride in having the highest staff retention rates for any business in the retail and cosmetics industry in Australia and currently manages more than 420 staff. His story begins as the youngest born from a traditional Greek family and Emanuel grew up in the Western suburbs of Sydney. After completing a Bachelors in Business from UWS, his entrepreneurial and creative spirit flourished when, along with his brother Napoleon, the pair established Alpha Omega – a marketing consultancy for boutique retail clients. However, Napoleon’s new-found passion for the beauty biz inspired the brothers to launch Napoleon Perdis Cosmetics, and in 1995 the first concept store was opened in Paddington, Sydney. Today Emanuel directs the operations of Australia’s most successful cosmetics brand. Today Napoleon Perdis Cosmetics has 57 stand-alone concept stores and over 4,500 point-of-sale locations in Australia and New Zealand. An inspiring speaker, Emanuel is passionate about educating young people. This includes providing empowerment and motivation training to not merely staff but Napoleon Perdis customers. He recently pioneered a social outreach program for the company with Ovarian Cancer Australia. The creation of a family cosmetics empire is an intriguing tale in which Emanuel and his brother Napoleon complement each other perfectly. Emanuel’s laser-bright business acumen combined with Napoleon’s entrepreneurial gusto for cosmetics has created one of Australia’s and one of the world’s most formidable makeup brands. Emanuel has a Marketing Degree and is an accredited Counselor from the Australian College of Applied Psychology. He is also a registered Homeopath. Emanuel lives in Sydney with his wife Antonia and their daughter Christiana.

品牌故事

Napoleon Perdis是澳大利亚彩妆品牌,1995年9月Napoleon Perdis在澳洲悉尼开设第一家化妆学院和概念店。在短短十二年间,凭个人信念把同名品牌推向国际化。Napoleon Perdis坚持不要被潮流所支配的信念,以适合的产品凸显天赋之美,由名人、音乐电视、时装秀和杂志中吸取灵感。……

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